BRUCE CLARK

With more than 25 years of experience, Dr. Bruce Clark has emerged as one of America’s foremost visionaries and authorities on the business and marketing implications of an aging population. In 1986, he co-founded Age Wave LLC., the leading marketing communication firm specializing in baby boomers and mature consumers. He also co-founded IPG, a firm created to guide organizations in advertising, customer service, and alternative futures.  Many of his groundbreaking business initiatives in financial services, healthcare, and retailing, among other industries, have significantly defined this emerging market niche.  He continues to work extensively with boards and management teams of numerous leading companies world-wide implementing IPG’s proprietary LifeChange/LifeChoice consumer segmentation model to help maximize sales and marketing results.

Dr. Clark possesses a research-based consumer knowledge about the quality, service, and buying habits of baby boomers and older adult consumers.  In addition to speaking, he has published extensively and is called on frequently by the national media for his candid observations and strikingly accurate predictions.   Among Dr. Clark’s most prominent accomplishments has been the production of the 20-part PBS series “Caring for an Aging Society” which won Business TV Magazine’s award for the “Most Important Social Contribution Made Through Business Television.” He recently helped launch the Mature Market Study, an ongoing research panel of 3,500 boomers and seniors in 20 major U.S. markets.  In addition, he is currently managing a national study focused exclusively on quantifying the consumer dreams and aspirations of “the new mature consumer.”

Prior to founding Age Wave/IPG, Dr. Clark held senior management positions with National High Blood Pressure Education Program (NIH), the California Department of Health Services/Chronic Disease Control Division, the National Center for Health Education, the Healthcare Forum, and the Healthcare Forum Journal.  He has a doctorate in public health and a masters in health administration from Loma Linda University in southern California.